My goal was to develop my concept and characters and then create an entire year's worth of comic strips before I ever posted anything online and I spent an entire year doing just that before my impatience got the best of me. To my credit I did noodle out a lot of concept art for Thomas, Gary and Michele. I even did some world building and thought about what I wanted to achieve with the comic and how I might go about doing that. I worked out business plans, tactics for marketing and who my ideal audience might be. I did all of the things they tell you to do in Business Class 101 and about 95% of that did not matter at all.
The 5% that did matter, though, was comedy. I did a bit of research into being funny and found that I had a natural wit and humor that most people lack and that, if I were to make a difference in the world, I would need to annoint as many people as I could with my natural gift. Of course all of what I just typed is nonsense, the only thing that makes stuff funny is ending a story with something the audience won't expect. That's it. All those seminars and lectures on comedy can be summed up in two words, "surprise people". What I just gave you in about 2 minutes of reading (one and a half if you were a gold star kid) is what I learned in about a year of trying to figure out how to succeed in web comics. The thing I did next was the key to my success above all else. I promptly ignored all that I'd learned in that year and just started making comics.